Our Services

Get 15% Discount on your First Order

YOUR BRAND IS GAMESTOPBrief brand history, mission and product or service category Distribution Type – identify and define the type:Online

March 28, 2024

YOUR BRAND IS GAMESTOP

Brief brand history, mission and product or service category
Distribution Type – identify and define the type:
- Online only
- Brick-n-Click
- Brick stores usual retail location (indoor mall, strip mall, stand-alone)
Are they a regional, national, or worldwide brand?
- Partnering Firms (provide one example such as Crayola & Colgate Toothbrushes, Kohl’s & Vera Wang, etc., and explain the nature of the partnership and/or affiliation.

WEBSITE Analysis (two parts):

Website Target Market Analysis and (include the URL in this section): Analyze the target market for the brand solely BASED ON A VISIT TO THEIR WEBSITE and on your overall impression regarding its current branding campaign. Provide an initial statement/opinion of the target market based on this one observation. Do you feel the website accurately attracts and speaks to its intended target audience? Why or why not? Remember, the website is one of, if not the most important marketing tool that influences consumer behavior. Include a screen shot of the website on the day(s) you visited it.
Online Brand Personality Analysis: Read what the brand says about itself on its own website and, most importantly on external sites, blogs, social media, etc. “Listen in” to what experts and consumers are saying online about the brand in these blogs and review sites. Note any connections and/or disconnections between your findings thus far and their findings. Identify key words and sentiments currently being used about the brand/product.

Identify the Target Market in terms of Demographics, Geographics, Behavioral Patterns and Psychographics:

Demographics and Geographics (Address both)
1. MRI Simmons and Claritas My Best Segments are required sources for this section. You may add other industry and/or database sites as well.
Psychographics & Behavioral Aspects (Address both)
1. VALS and Claritas’ My Best Segments’ (both are required for this section – See below). Consider the following:
  - Hobbies
  - Interests
  - Values
  - Specific behavioral patterns
  - Benefits sought
  - Comfort with technology
  - Other consumer insights you feel are important to understanding your target audience’s behavioral and psychographic patterns, traits, etc.

The VALS Site is a required source for this section to assess psychographic segmentation. Complete the survey in the context of the users’ persona. This requires you to put yourself in the shoes of your brand’s core/ideal customer. to an external site.

Use the “Claritas – My Best Segments” market research site to get psychographic/behavioral information.
to an external site.

2. Create a User Persona, which describes the quintessential, typical consumer for the brand and should be written in a “story line” format. Examples from prior students are posted on BB for reference. Who are they? What interests do they have that relate to the brand? Describe their lifestyle. This section should be in-depth and at least one-half to three-fourths of a typed page. (This is a critical part of your paper and one that market researchers glean from both quantitative and qualitative research findings). Resource:

3. Competition: List and evaluate one top competitor to the brand. Who are they? Do they target the same consumers? What advantages or disadvantages do they have? How are they perceived by their target audience? Be specific and provide “apples to apples” comparisons for each example. Possible sources include: Hoover’s, National Retail Federation, Pew Center for Research, Statista.

4. Evaluation of Resources: Evaluate the usefulness of all sources used in the paper. Be specific – explain why or why not they were useful.

The word count of your paper should fall between 1000 to 1200 words of text (about four pages). Supporting cites, sources, etc., are required and need to appear within your document and separately at the end of the paper in a Works Cited Section. At least six industry sources are required for this paper (this includes the required application of MRI Simmons, MyBestSegments and VALs). Use APA style for referring to sources within your paper and in your separate cite/source list. Make sure your Works Cited page is well organized and easy to interpret. I strongly recommend you number your sources and reference the numbers, in bold type, within your paper. I check the validity of all sources as well as the citation pattern within your document.

Appendix A: Website Evaluation: Include a screen shot of the brand’s web page on the day(s) you visited to conduct your analysis.

Business & Finance

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

What is the importance of training and development in an organization? How would the training and development contribute to the success of your employees a

What is the importance of training and development in an organization? How would the training and development contribute to the success of your employees and your organization; past or present? What role do the HR professionals have in creating a learning organization? What experiences, positive or negative, have you had

Section I of the U.S. Constitution provides that the president must “take care that the laws be faithfully executed.” Presidents have used this authority

Section I of the U.S. Constitution provides that the president must “take care that the laws be faithfully executed.” Presidents have used this authority to issue executive orders, which are orders to federal agencies that are a part of the executive branch and which contain detailed instructions on how laws

Chapter 13 Global Corporate Citizenship Stakeholders & Public Policy Concerns: Ethics, AI, and Tech Coeckelbergh: AI & Responsibility: AI & Health Care:

Chapter 13 Global Corporate Citizenship Stakeholders & Public Policy Concerns: Ethics, AI, and Tech Coeckelbergh: AI & Responsibility: AI & Health Care: Ethics vs Compliance – (i.e., COVID response):

Can someone edit my paper and fix the citations. I want to get a 100% on my assignment, and in order to do that, the citations make sense, and the

Can someone edit my paper and fix the citations. I want to get a 100% on my assignment, and in order to do that, the citations make sense, and the statistics need to be fact checked and cited as well. Please keep the current citations used to help restructure this

1. How have your attitudes changed about selecting appropriate medications based on patient presentation and unique patient factors? 2. How confident

1. How have your attitudes changed about selecting appropriate medications based on patient presentation and unique patient factors? 2. How confident do you feel about selecting an appropriate pharmaceutical agent for a patient with a specific diagnosis in the primary care setting? What resources are needed, if any, to help

Can someone assist me with this?Homework 9 Math 111E22 points Due: April 30, 2024Scan your answers (show your work!), then upload them to WVSU

Can someone assist me with this? Homework 9 Math 111E 22 points Due: April 30, 2024 Scan your answers (show your work!), then upload them to WVSU Online or e-mail them to [email protected]. If you prefer to hand them in on paper, that’s fine, too. 1. If $800 is borrowed

Agency Analysis Assignment and RubricFor this assignment you have the opportunity to research an agency that serves children, youth, and/or

Agency Analysis Assignment and Rubric For this assignment you have the opportunity to research an agency that serves children, youth, and/or families and conduct a brief analysis. You can choose to write your analysis, or create a brief digital/video project about the agency. This assignment is due 4/28/24. Please note

What is the impact of political systems on societyThe Impact of [Specific Political System] on Governance and Society I. Introduction – Brief

What is the impact of political systems on society The Impact of [Specific Political System] on Governance and Society I. Introduction – Brief overview of the chosen political system – Importance of understanding the impact of political systems on governance and society – Thesis statement outlining the main argument of

Now that you have completed your research, have used the body of the essay to explain the problem and solution in detail, you must end your essay by

Now that you have completed your research, have used the body of the essay to explain the problem and solution in detail, you must end your essay by telling the reader what to do with this information to encourage change towards improvements. For this assignment, complete the following: Open a Word or

For this assignment, you will write a 4-5 page (950-1300 words) proposal essay that presents your solution to a local (San Antonio and the surrounding

For this assignment, you will write a 4-5 page (950-1300 words) proposal essay that presents your solution to a local (San Antonio and the surrounding areas) community problem.Clearly define the local problem. Be sure to include background information about the problem. Develop a well-explained and supported solution. Your objective is to persuade your audience that

Lab 4 is concerned with conducting a review of the literature and identifying an article that is related to the topic you are researching. We ask you to us

Lab 4 is concerned with conducting a review of the literature and identifying an article that is related to the topic you are researching. We ask you to use material that was covered in the stress and coping lecture, carry out your own brief research inquiry, compose a discussion board

See attachedSpring Flowers 59 Part 1The 21st Century Skills need to be taught and modeled as often as possible in the

See attached Spring Flowers 59 Part 1 The 21st Century Skills need to be taught and modeled as often as possible in the classroom. For this activity, you will complete a chart by reviewing student collaboration tasks and determine which tech tool will be best to use for the activity.

ONLY USE THE POWER POINT APA CITE ONLY PAGE NUMBER • You must repeat the question you are answering before you answer the question including subsections.

ONLY USE THE POWER POINT APA CITE ONLY PAGE NUMBER • You must repeat the question you are answering before you answer the question including subsections. Write the subsection question and then provide the subsection answer. Based on the PowerPoint, answer the following questions: 1. What ambulatory components are best

Please arrange the files with the proper titles and project numbers 1Project 2JOGL OpenGL ProjectOverviewIn this project you will create a

Please arrange the files with the proper titles and project numbers 1 Project 2 JOGL OpenGL Project Overview In this project you will create a unique 3 graphics scene composed of OpenGL graphic components using transformation methods. Requirements: 1. Using Netbeans or Eclipse, develop a JOGL application that displays a

Personal Reflection Paper Name: [enter your name here] This semester we have used strategic management principles to understand existing and

Personal Reflection Paper Name: [enter your name here] This semester we have used strategic management principles to understand existing and nascent businesses. We have used the AFI framework; 1) to analyze the firm and its environment, 2) to use these analyses to formulate strategy, and 3) to design and structure