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May 9, 2023

Description What are your measurable objectives and why are they important for the brand? What are the Key Performance Indicators (KPIs) against your objectives? Your entry may have one or all of the following objectives:A. Business, B. Behavioral, and/or C. Perceptual/Attitudinal. State specific objectives that apply to your case and the tools you plan to use to measure each objective. Provide a % or # and time-frame for all objectives. Explain why these objectives are important for the brand. A customer/market research plan, including a 5 question survey.

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