- Research a company and provide a YouTube Video that depicts the company’s shift in target marketing due to the pandemic.
- How did the company employ e-commerce and the use of social media before and in response to the pandemic?
- Was it successful in responding to the impact initially experienced by the pandemic?
- Will the company continue to use this strategy post-pandemic?
- Do you believe the buys will change their purchasing patterns post-pandemic? Why or Why Not?
Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page with a minimum of 3 resources used. The cover page and resource page are not included in the page count.