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Global marketing plan

May 8, 2023

“You are the manager of a UK-headquartered company of your choice. The company seeks growth opportunities and considers expanding further into the global marketplace. The board of your company is asking you to develop a global marketing plan for one of those countries (Russia). Your plan will help the board to make a final decision about which country to target.” Chosen company: G4S Plc. (UK electronic security company) Target market: Russia

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